Like for a job…?
Yeah I have had this question a few times in my life…
Since telling my friends and family that I have my own business, I have had this question FREQUENTLY…
It seems that when you say you are the Regional Manager of the Scottish Division of an IT firm, people accept that as an answer. You tick their boxes as follows –
Manager – A title – A description. They know what you do.
Division – Scotland – A place. They know where you do it.
IT Firm – A field – An area. They know who you do it for.
That is usually enough for most people to feel they have the size of you.
Turns out when I decided to start my own business doing ‘what I do’ everyone lost a grip on reality, and the conversations started to go as follows…
YOU ARE GOING TO DO WHAT?
I work with women to develop their own business. Implement strategies and help them refocus their time and energies into the most profitable areas.
(I try to keep it simple…)
YEAH BUT WHERE??
It’s 2018, I have WIFI I can do it anywhere.
BUT FOR WHO??
For people who have ideas and services that they know they can sell, but they don’t know BUSINESS…
They can’t get past the first hurdle. Advertising is expensive. They have tried, they are tired of trying. They are really talented but have a family and need to earn a living.
They need to get themselves in order and get a focus on the gaps in their business. They are ready and they are excited.
They need help to turn an IDEA into a BUSINESS!
PEOPLE WILL ACTUALLY PAY YOU FOR THAT????
I have been working in a multi national, multi million pound business for over a decade. I have worked on some of the largest construction projects in the country.
I KNOW MY JOB!
IT IS WHAT I HAVE BEEN LEARNING ABOUT MY WHOLE ADULT CAREER!!
Then the blank expression comes… Followed by the statement…
‘yeah but that was for a real company Lisa…’
YUP… It was!
Where do you think I learned how to do it…? I have worked alongside some of the most business savvy and goal oriented professionals in the UK for the last decade and you can be sure as shit that I learned everything I could from working with them.
Not everyone has the skill set required to build a business.
Not everyone can manage their time, and organise their finances while accurately forecasting the future investments that their business will require so they can return a sustainable profit.
Not everyone knows how to connect with their target audience. The thought of trying to do all of that along side juggling a family fills a lot of women with dread. These are the WOMEN I work with.
These are the ladies who benefit from working with a Business Development Consultant.
I know what processes add value to a business and how grow through investing in the most productive areas of your day! Professionally and personally.
I help entrepreneurs focus on what they do well and show them how to increase their margins. Giving them the ability to work remotely and enjoy a life that has balance. Remember family dinners?? Yeah I help women get back to making those a priority.
THIS IS NOT ABOUT SHIRKING WORK.
It is about working smarter and NOT HARDER.
Truly accepting that YOUR time is YOUR best and most valuable asset.
THESE STATEMENTS ARE CLICHE FOR A REASON – THEY ARE TRUE, TRIED AND TESTED!
I question everything. I always have.
Every answer, idea, process and procedure that I have ever been exposed to I have probably questioned it. I can only apologise to those who have to deal with me regularly. In fact I extend that apology to everyone that I have ever interrogated. I know I’m a pain the the arse, I don’t mean to ask the obvious or want to make you look stupid, I just want to understand the motives behind actions… I listen and ask questions and try to learn from the answers I am given and build my working knowledge. It is how I learn…
That is how I developed the skills I have.
I know how to streamline, and work with alternative strategies to hone in on your most profitable business areas. Forcing you to be come accountable to yourself for YOUR time and YOUR activities.
THIS IS SO IMPORTANT WHEN YOU ARE JUGGLING A FAMILY ON TOP.
I help working women identify the priorities that have to be juggled.
Short term sacrifices do help encourage real life changes if you commit. You don’t need to stay in the same place, doing the same job, for the same people for your entire life. YOU DO NOT HAVE TO DO IT!
YOU can turn your idea into a business!
YOU can make it successful!
BUT YOU NEED TO KNOW HOW TO BUILD A BUSINESS FROM THE GROUND UP.
YOU NEED TO KNOW HOW THE DOTS CONNECT…
- You can be 100% behind yourself. YOUR own idea YOUR own work ethic, YOUR own daily effort – your MIND.
- You can know your industry inside out, and know you offer an amazing defined SERVICE that stands out against your competition.
- You can know your prospects and have long term marketing plan in front of a fully engaged CUSTOMER base.
- You can have a clear, recognisable, consistent BRAND that stands out in your niche market.
- You can have streamlined, and cut out all the double handling efforts of work. Your business PROCESSES AND PROCEDURES can flow seamlessly…
CAN YOU CONNECT THE DOTS??
MIND | SERVICE | CUSTOMER | BRAND | PROCESS AND PROCEDURE
In the last week alone I have spoken to two potentialy very very successful women.
They both have great service based business ideas. One in the beauty industry and the other in the field of children’s health and well being.
They both provide the most amazing levels of service and there is 100% a market for what each of them do BUT both of them have yet to put down the foundations that would support them in BUILDING a truly profitable business.
They both struggled to get started while supporting a family and juggling outside commitments.
They need help to develop their long term business strategy and CUSTOMER ENGAGEMENT focus so that they can move forward.
THESE ARE THE TYPE OF WOMEN I WORK WITH…
Women who have ideas and skills that can very easily become profitable when they are backed with consistent action based upon a clearly defined business development strategy.
That is what I know how to do. I am organised. I juggle my time, I manage my family. I start at the bottom and build my way to the end goal.
BUSINESSES DO NOT JUST HAPPEN…
You need skills and experience to build a business that will allow you to enjoy both your work and your family. You need the skills and experience I have.
So that is my job… I work with women to join the DOTs and ease the juggling while they grow a profitable and manageable business…